Bristol Motor Speedway at 6 a.m. on race day awaiting the Sharpie 500 and 160,000 fans. Even with that many seats, it remains one of the top ten hottest tickets in sports.
The spring race, we have a 99-percent renewal rate on tickets, ... For this race, it's 99.6 percent, which proves that 0.4 percent of the people don't renew their tickets to Bristol. We figure those are the ones that died.
--Jeff Byrd (1949-2010) President and General Manager, Speedway Motorsports, Inc.